This is something i love

what is product line ?
a group of closely related product items in terms of function, benefit, production and the way in which they are marketed
and the product lining is the marketing strategy of offering for sale several related products. The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix.

hero cycles product line
roadsterz zone ,boys zone,girls zone ,kids zone

what is product mix?
The product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product lines and individual products. A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups

Brand-A brand is a name ,term ,design ,symbol or other feature that distinguishes products and services from competitive offerings

if we see the company website we can see that company brand is diffrent one than others and it is a reputated one also it is the worlds largest producer in bicycles
it is the flagship of hero company with a production capacity of more than 16500 diffrent bicycles a day

where is the product now
since hero cycles is the largest manufacturer of bicycles its product lies in top of the market
even in early days i also thinks that there product may not be good enough but when i heard of them about there product from my friend circle and by after using that i changes my thinking now i always prefer this