I was hit

product adoption
There are many factors that play a role in a firm’s decision to adapt its product offering to individual international markets
Another very influential factor that firms must deal with in deciding what level of product adaptation they will pursue is the political and legal environment of the international market that they plan to enter
finally,stages of economic and market development spur the firm’s decision towards adaptation.
Among the largest factors are the nature of the product, the cost of adaptation, the convergence of consumer tastes between countries, and competition decides the product adoprtion

In begining i think that there product might not be good but when my friends tell me the its features i start thinking to change my view point and when they low the prices of hero bicycles in comparison to its competitors i finally change my decision

Promotional mix
There are four main aspects of the Promotional Mix.

advertising
the promotion of ideas, goods, or services by an identified sponsor is called advertising

personal selling
A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.

sales promotions
activities done usually in short period of time is called sales promotion activites

public relations
presenting the product on a favorable presentation in the media.